🔥 Urgent Marketing, Signature Menu Items, Surge Prices, Smart Queues, Salary Negotiation, GBP & SEO Hacks, $300K Pay and Walking
Information, Trends & Inspiration for restaurant, cafe & foodservice operators - helping to create a strong, dynamic industry in a fast-changing world. Brought to you by Ken Burgin. Issue #174
✋ Welcome, I’m a former cafe & restaurant owner, now a hospitality adviser, and consultant. Always looking for the latest trends and how-to information - this is where I share it. Find me on LinkedIn, on Facebook, on Twitter, on the Ken Burgin blog or via the Contact Form… cheers, Ken #PeaceIn2024 🇺🇦 🇵🇸 🇺🇳
🔥 SPECIAL TOPIC PAGES for Paid Subscribers - with 700+ selected articles
* Recruitment & Management (updated - 350+ articles)
* Staff Training & Development (updated - 100+ articles)
* Menu Design, Presentation & Pricing (updated)
* Menu Sales, Marketing & Trends (updated)
* Cost Control, Financial & Fraud Management Resources (updated)
* ChatGPT and Artificial Intelligence for Hospitality Use (updated)
* Easiest Way to Do a Restaurant Newsletter - using Substack (free)
📆 Hospitality Events Calendar - trade fairs, webinars, events and promotions
💥 Last week’s and previous » Newsletters
🕺 Find Me Live - I’m active in the Profitable Hospitality Owners Group, with regular live Q&A sessions on management, staff, COGS and other hot topics. Join me!
😎 Cafe Owner Says He Earns $300K per year - internet goes nuts!
🍑 Signature Menu Items - how to use them to increase sales.
😳 Is it Suddenly Quiet? 30+ fast moves to get the promo happening… [KB]
🥗 New Robo-Restaurant Concept - interesting, inventive.
🍔 Food in Shopping Centres 2024 - the money’s in the redevelopment and refit.
🥤 A More Accessible Starbucks Store - what's inside?
🪐 How to Design the Perfect Queue - lessons prompted by the death of Queen Elizabeth.
👦 Are You a Woman Who Feels Steamrollered by Know-all Men in Meetings? Try these radio methods to have your say and get more respect.
🍒 People Probably Like You More Than You Think - understand the ‘liking gap’.
🍤 When to Use the Price Divisibility Effect - make it easy to understand.
🫒 Dynamic or 'Surge' Pricing in Restaurants - often misunderstood. We already play with this: happy hour, compulsory set menus at certain times, limiting menu choices when busy, premium prices for certain locations or tables, and minimum room or event prices in peak seasons. Instantly changeable menu prices give all sorts of interesting possibilities, with AI to drive it…
😁 Merivale's People Story - catering for a new 'employee market'.
⚙️ Product of the Week: Crouton app - more than home recipes, some nice features.
Your generous support makes it possible to publish every week - thank you!
Employment Reset...
🤝 Networking for Novices - help young managers get better at this…
🎶 Better Salary Negotiation - how to make more money and be more valued.
🔷 10 Work Skills Every Employee Should Have Today - simple list, good reminder
Marketing Reset...
🌼 TikTok Guide for Small Business Owners - this is solid!
🍄 What Are Google Business Profile Posts? 4 types, and how to get the most from each.
🌀 5 Local SEO Tips for Restaurants to Get Customers from Search - very good tips here.
Inspiration, Fun and Wider Interests…
🚶♂️ Walking Across the World - fascinating podcast interview with Paul Salopek.
🏛️ Witness History Podcast - 10 minutes every day, from the BBC. So many fascinating interviews with people who were there.
✈️ Secret Places to Visit When you Next Travel - we’ve already used 2 of these 500 Hidden Secrets Guides (Venice and Prague). Recommended.
I’m talking with Tim Kummerfeld about that classic business book, the 4-Hour Work Week…
😀 We do the hard work for you… Every week, I scan more than 1500 blog posts, hospitality newsletters, and Twitter accounts. Hospo Reset is where I share the items I think you’ll find most interesting and useful, plus a few bonus opinions - Ken 🇺🇦 🇵🇸 🇺🇳