🔥 Menu Sales & Pricing Hacks, Gen X Beverages, Praise that Works, Vouchers, Search Changes, Leases, Fish and Gold
Information, Trends & Inspiration for restaurant, cafe & foodservice operators - helping to create a strong, dynamic industry in a fast-changing world. Brought to you by Ken Burgin. Issue #211
✋ Welcome, I’m a former cafe & restaurant owner, now a hospitality adviser. Always looking for the latest trends and how-to information - this is where I share it. Find me on LinkedIn, on Facebook, on BlueSky, on the Ken Burgin blog or via the Contact Form… cheers, Ken #PeaceIn2025 🇺🇦 🇵🇸 🇺🇳
🔥 SPECIAL TOPIC PAGES for Paid Subscribers - with 700+ selected articles
* Recruitment & Management (updated - 350+ articles)
* Staff Training & Development (updated - 100+ articles)
* Menu Design, Presentation & Pricing (updated)
* Menu Sales, Marketing & Trends (updated)
* Cost Control, Financial & Fraud Management Resources (updated)
* ChatGPT and Artificial Intelligence for Hospitality Use (updated)
* Easiest Way to Do a Restaurant Newsletter - using Substack (free)
💥 Restaurant KPIs - useful benchmark figures from a leading audit group.
😎 20 Psychology-Driven Ways to Engineer Menus - simple examples, ready to implement.
🍹 Beverages Are #1 Priority for Gen Z - how to find the way to their heart.
🌶️ The 80/20 Rule - how to use it with restaurant management and sales [KB]
🕥 Adjust Your Opening Hours - can make a big difference to sales and wage costs.
🍉 Dynamic Pricing - good examples for a variety of uses.
🥒 Waste Contracts - watch for this trap with pickup companies. (read the thread)
💦 Ecolab - interesting podcast on growth and development of the cleaning powerhouse.
🏪 Lease Assignments – the unnecessary high costs and delays needs to change in Australia. Be good if this was a campaign priority for R&CA and ARCA rather than endlessly on about wages…
😀 12 Leadership Lessons - good to have Jim Sullivan back sharing his wisdom.
🔎 Future of Search - now that AI can give you one complete answer, how do you get on the new search radar? Eg I use Perplexity to answer questions instead of pulling up a messy page of Google results. Start by making your website much more informative, not just pretty.
🥦 Beyond Meat - goes down the gurgler. Remember all that hype?
Employment Reset...
👍 More Than Just Saying 'Great Job!' - 11 better ways to praise employees.
☄️ Turn Menu Experts into Sales People - good ideas from the world of retail.
🇦🇺 Aust Tax Returns - good advice to share with employees, most of whom have very little clue about how it works.
Marketing, Digital & AI Reset...
👋🏻 Voucher or Free Gift? Best options for a promotion…
🌐 What Google Actually Sees - when it crawls over your website (thread)
📍 Add Your Business to Apple Maps - simple steps, so important.
🥗 New Menu Items? How to get people excited, a bunch of promos often forgotten.
📆 Hospitality Events Calendar - trade fairs, events and promotions.
💥 Last week’s and previous » Newsletters - this week and last week are free, previous 200+ issues for paid subscribers.
🕺 Find Me Live - I’m active in the Profitable Hospitality Owners Group, with regular video Q&A sessions on management, staff, COGS and other hot topics. Join me!
Inspiration, Fun and Wider Interests…
💛 Billions of Dollars of Spanish Gold - newly found sunken treasure!
🐟 Fish Market TikTok - the Sydney markets do such a great job.
😏 Gordon Ramsay's Apprenticeship - when he was humble and learning things…
😀 We do the hard work for you… I scan hundreds of blogs, newsletters, social & X accounts every week, and Hospo Reset is where I share what I think you’ll find most interesting and useful… plus a few bonus opinions - Ken #PeaceIn2025 🇺🇦 🇵🇸 🇺🇳