🔥 Google Search 2025, 'Just Joking', Checklists, Catering Pages, Red Flags, WhatsApp, Phone Answering, Scam Watch, and Medieval Meals
Information, Trends & Inspiration for restaurant, cafe & foodservice operators - helping to create a strong, dynamic industry in a fast-changing world. Brought to you by Ken Burgin. Issue #206
✋ Welcome, I’m a former cafe & restaurant owner, now a hospitality adviser, and consultant. Always looking for the latest trends and how-to information - this is where I share it. Find me on LinkedIn, on Facebook, on Instagram, on the Ken Burgin blog or via the Contact Form… cheers, Ken #PeaceIn2025 🇺🇦 🇵🇸 🇺🇳
🔥 SPECIAL TOPIC PAGES for Paid Subscribers - with 700+ selected articles
* Recruitment & Management (updated - 350+ articles)
* Staff Training & Development (updated - 100+ articles)
* Menu Design, Presentation & Pricing (updated)
* Menu Sales, Marketing & Trends (updated)
* Cost Control, Financial & Fraud Management Resources (updated)
* ChatGPT and Artificial Intelligence for Hospitality Use (updated)
* Easiest Way to Do a Restaurant Newsletter - using Substack (free)
💥 Opening a Second Restaurant or Cafe - the systems you’ll need to upgrade. [KB]
👍 Use SMS and WhatsApp on Your Google Business Profile - now available, do this.
😖 Little Book of Scams - useful, scary.
✅ Good Checklists - how to create them, and enforce their use. [KB]
🍣 Event Catering - money-saving menu changes attendees won’t notice.
🎶 Royalty-free Music for Your Cafe - I asked Perplexity how to create it…
📍 Teaching People To Work With AI - the challenge for all of us. Yes this could work for chefs and restaurant managers, and apprentices who should have solid AI skills in their toolkit.
🍁 Survey of Rural Challenges - 10 year trend report from the great people at SaveYourTown
👩🦽➡️ Accessibility Checklist - a detailed guide to being more welcoming.
😀 AI Champions - who will they be in your team?
⚙️ Product of the Week: Sadie - this beach hotel has taken 200+ Bookings in 30 days with its AI Assistant. Love this!
Marketing, Digital & AI Reset...
🥨 Your Catering Web Page - how to create a page that ranks and converts. [KB]
🥗 Google Search Trends for Restaurants 2025 - detailed and very interesting.
🎉 Half Birthday Promos - ask your loyalty scheme if they can run these for you. The good ones can do it easily… a good test!
🍔 Grill'd Burgers - doing clever things with TikTok.
🍾 A Loyalty Leader - delivering comprehensive business intelligence and growth from loyalty program data. So interesting, learning from big biz…
Employment Reset...
🚩 Indecisiveness is a Red Flag - assessing job candidates.
🙁 'Just Joking' - it's no defence against sexual harassment.
🍤 Fast Menu Training - how to set up a simple, effective program. [KB]
📆 Hospitality Events Calendar - trade fairs, events and promotions.
💥 Last week’s and previous » Newsletters - this week and last week are free, previous 200+ issues for paid subscribers.
🕺 Find Me Live - I’m active in the Profitable Hospitality Owners Group, with regular live Q&A sessions on management, staff, COGS and other hot topics. Join me!
Inspiration, Fun and Wider Interests…
🍗 A Meal at a Medieval Tavern - the food, the service and atmosphere
🌋 The Scrolls of Pompeii - AI revealing thousands of lost documents in this extraordinary project.
😎 Paul Krugman - the famous US economist & journalist is now on Substack, helping to make sense of the madness.
😀 We do the hard work for you… Every week, I scan hundreds of blogs, newsletters, social & X accounts. Hospo Reset is where I share what I think you’ll find most interesting and useful, plus a few bonus opinions - Ken #PeaceIn2025 🇺🇦 🇵🇸 🇺🇳