🔥 Cost Control, Self-Pour, 20 Sales Words, Stop the Steal, AI & Trainers, PDF Menu Hits, Customer Details and Lobbying
Information, Trends & Inspiration for restaurant, cafe & foodservice operators - helping to create a strong, dynamic industry in a fast-changing world. Brought to you by Ken Burgin. Issue #180
✋ Welcome, I’m a former cafe & restaurant owner, now a hospitality adviser, and consultant. Always looking for the latest trends and how-to information - this is where I share it all. Find me on LinkedIn, on Facebook, on Instagram, on the Ken Burgin blog or via the Contact Form… cheers, Ken #PeaceIn2024 🇺🇦 🇵🇸 🇺🇳
🔥 SPECIAL TOPIC PAGES for Paid Subscribers - with 700+ selected articles
* Recruitment & Management (updated - 350+ articles)
* Staff Training & Development (updated - 100+ articles)
* Menu Design, Presentation & Pricing (updated)
* Menu Sales, Marketing & Trends (updated)
* Cost Control, Financial & Fraud Management Resources (updated)
* ChatGPT and Artificial Intelligence for Hospitality Use (updated)
* Easiest Way to Do a Restaurant Newsletter - using Substack (free)
📆 Hospitality Events Calendar - trade fairs, webinars, events and promotions
💥 Last week’s and previous » Newsletters - this week and last week are free, previous 170+ issues for paid subscribers.
🕺 Find Me Live - I’m active in the Profitable Hospitality Owners Group, with regular live Q&A sessions on management, staff, COGS and other hot topics. Join me!
🍺 How Self-Pour Elevates Hospitality - labour-saving solutions don't have to mean lower standards. Saw a great demo of this from PourMyBeer at a recent trade show.
🔻 Managing Costs Across Multiple Units - important hit list of 8 strategies. Promoting one product but very useful.
😎 Restaurant Bans Diners Under 30 - it wants a ‘mature and sexy vibe’
🌐 The Future of Online Discovery - a very big deal for restaurants. AI changes and how they will affect Google search.
🔥 18 Ways to Collect Customer Contacts - you’ve got a surprising number in your system already. [KB]
😅 The 3.75% Wage Increase - for Australian workers from 1 July. Commonsense advice from Mark Fletcher (retail but applies 100%)
🥘 What Your Dining Behaviour Says To Restaurant Servers - they so know you!
🍟 20 Top Sales Words - each one should be in your server's vocabulary.
👍 Political Lobbying 101 - for restaurant, cafe and bar owners… be heard. [KB]
✏️ A Simple Editing Tool - overlooked and powerful.
🥨 Industry Symposium on 17 & 24 June in Sydney, Melbourne - looks interesting, hoping it’s positive… see you at the Sydney one?
⚙️ Product of the Week: MailChimp - now includes ability to send SMS text messages.
Employment Reset...
🌈 An Unexpected Adventure - a trainer dives head first into AI… this is so good.
😲 6 Ways Your People Steal in Restaurants - always alert and verifying.
💥 Ever Intentionally Burned a Bridge? A collection of employment stories.
Marketing Reset...
👎 How PDF Menus on Your Website Hurt Your Business - what to do instead.
📍 Automatically Respond to Google Business Reviews - using ChatGPT and Zapier.
🌀 Threads - a guide to building a following. I just wish I could import the Twitter accounts I follow, and cross post from one to the other… soon.
Inspiration, Fun and Wider Interests…
🏛️ The Blue Room - newly discovered in Pompeii, breathtaking.
🌶️ How to Shop at Your Local Asian Supermarket - Sam Low leads the way.
🦘 A Wildlife Photgrapher - enchanting videos of him at work.
Creating good social content…
Thank you for reading Hospo Reset, It is rewarding to write. I love sending it out for free to readers around the world. But it takes a lot of work. What sustains the effort are voluntary subscriptions from paying supporters. If you are enjoying the newsletter and would like to join the group of supporters click below… thanks! Ken